PROSPECTS AND OPPORTUNITIES
Steady growth supported by population growth, urbanisation, and diversifying consumer needs
The hair care market in Pakistan is expected to continue growing steadily in 2025, supported by population growth, urbanisation, the increasing presence of women in the workforce, and the diversification of consumer needs. While basic shampoo and oil products will remain dominant, premium products, including scalp treatments, heat protection sprays, and leave-in conditioners, are anticipated to expand, particularly in urban areas.
Demand for active ingredients and dermatologically tested formulas
Brands investing in natural active ingredients, dermatologically tested formulas, and digital engagement strategies such as personalised product recommendations are likely to gain share over the forecast years. Also, brands that prioritise environmentally friendly packaging, ethically sourced ingredients, and cruelty-free practices will appeal to eco-conscious consumers.
Innovation to focus on meeting consumers’ changing preferences
Innovation in hair care is expected to focus on meeting consumers’ changing preferences. Lightweight, hydrating shampoos will gain prominence, catering to the growing demand for products that cleanse gently without stripping the hair of its natural moisture.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Pakistan?
- Which are the leading brands in Pakistan?
- How are products distributed in Pakistan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Pakistan - Category analysis
KEY DATA FINDINGS
Consumer preferences evolve toward products offering additional benefits
Unilever Pakistan leads, attracting consumers migrating from basic to benefit-led hair care products
Supermarkets and hypermarkets offer a broader product range, as well as promotional offers
Steady growth supported by population growth, urbanisation, and diversifying consumer needs
Demand for active ingredients and dermatologically tested formulas
Innovation to focus on meeting consumers’ changing preferences
Beauty and Personal Care in Pakistan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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