PROSPECTS AND OPPORTUNITIES
Demand for salon professional care will continue in the years ahead
Hair care in Poland is anticipated to exhibit steady growth over the forecast period, bolstered by ongoing product innovation and elevated consumer expectations. The salon professional segment is expected to remain one of the leading performers, even as the salon landscape evolves.
Shift toward natural and sustainable beauty will continue apace
Polish consumers are increasingly attracted to eco-friendly and natural formulations that reflect global sustainability trends. Products emphasising biodegradable ingredients, recyclable packaging, and plant-based actives are experiencing greater uptake.
Health-first approach to hair care and heat-free styling set to gain traction
Hair health is increasingly becoming a priority. Consumers are moving beyond merely aesthetic results to emphasise scalp care, damage prevention, and heat-free styling solutions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Poland - Category analysis
KEY DATA FINDINGS
Current value growth for hair care across price tiers and formats in 2024
Global leader L’Oreal defines the competitive landscape
Channel diversification lead by discounters
Demand for salon professional care will continue in the years ahead
Shift toward natural and sustainable beauty will continue apace
Health-first approach to hair care and heat-free styling set to gain traction
Beauty and Personal Care in Poland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!