PROSPECTS AND OPPORTUNITIES
Hair care will continue to display a favourable performance
Hair care will continue to display a favourable sales performance in 2025 and beyond, in both value and volume terms. Modern consumers show they are not satisfied with just standard shampoo products in their hair care habits and, above all, the female segment is predisposed to allocate a larger budget in search of visible improvements to strengthen, give shine to, or prevent ageing or hair loss.
The growing positioning of dermocosmetics brands allows them to expand into hair care
Premium brands which have managed to position themselves as effective in dermocosmetics and are now also expanding into the hair treatments, such as seen with Sesderma with its Seskavel line.
The holistic quest for women's wellbeing expands to hair care products
The evolution and levels of customisation of hair care products, especially those designed for the female segment, are expected to continue to innovate in the coming years, considering aspects such as hormonal changes in a woman's life cycle. An understanding of the specific needs at different stages of a woman's life is reflected in the launch of products such as that from company Kenvue with its OGX Rescue Fusions line, a hair conditioner that claims to be designed for hormonal changes typical of the menopause stage.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Dominican Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Dominican Republic?
- Which are the leading brands in Dominican Republic?
- How are products distributed in Dominican Republic?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Dominican Republic - Category analysis
KEY DATA FINDINGS
Dominican consumers are becoming more sophisticated in their hair care
Growing offer of products with multifunctional properties and ingredients that claim to provide nutrition to the hair
Supermarket chains consolidate their position in hair care, with increasing portfolios and frequent promotions
Hair care will continue to display a favourable performance
The growing positioning of dermocosmetics brands allows them to expand into hair care
The holistic quest for women's wellbeing expands to hair care products
Beauty and Personal Care in Dominican Republic - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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