The rate of growth in retail constant value sales of hair care will accelerate in 2025. While retail constant value sales were little better than flat during the review period as a whole, they will rise significantly across the forecast period.
Among the most important trends in hair care in Uruguay towards the end of the review period was that local consumers were focusing more on quality and added value. This represents a shift away from the previous situation, where low price was the primary factor determining demand for hair care generally, especially in the mass segment.
Dermatological products will continue to grow in popularity in hair care. Local consumers are becoming increasingly informed about the benefits that dermocosmetic products represent, and the group of consumers who are aware of these types of products and their benefits for their hair is expanding.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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