PROSPECTS AND OPPORTUNITIES
Skinification will drive growth
The rate of growth in retail constant value sales of hair care will accelerate in 2025. While retail constant value sales were little better than flat during the review period as a whole, they will rise significantly across the forecast period.
Premiumisation trend will deepen
Among the most important trends in hair care in Uruguay towards the end of the review period was that local consumers were focusing more on quality and added value. This represents a shift away from the previous situation, where low price was the primary factor determining demand for hair care generally, especially in the mass segment.
Dermatological products will continue to grow in popularity
Dermatological products will continue to grow in popularity in hair care. Local consumers are becoming increasingly informed about the benefits that dermocosmetic products represent, and the group of consumers who are aware of these types of products and their benefits for their hair is expanding.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Uruguay?
- Which are the leading brands in Uruguay?
- How are products distributed in Uruguay?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Uruguay - Category analysis
KEY DATA FINDINGS
Reduced cross-border shopping underpins significant rebound in sales
L'Oréal Uruguay SA continues to dominate with Elsève/Elvive
Pharmacies continue to gain ground on supermarkets
Skinification will drive growth
Premiumisation trend will deepen
Dermatological products will continue to grow in popularity
Beauty and Personal Care in Uruguay - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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