PROSPECTS AND OPPORTUNITIES
Stable growth over forecast period
Hair care will register further constant value and volume growth over the forecast period. Manufacturers will continue to innovate to keep consumers engaged and to win value share in a highly competitive product area.
Increasing skinification of hair care
There will be increasing premiumisation over the forecast period, with offerings containing more advanced ingredients. There will also be a growing trend of “skinification” within hair care, where products offer skin benefits and will include ingredients such as hyaluronic acid that are very common in skin care.
Players adopt a more sustainable positioning
Along with other beauty and personal care products, hair care will also look to adopt a more environmentally-friendly positioning. Offerings with natural and organic ingredients will be in demand and consumers will increasingly scrutinising ingredients and look for clean ingredients that are free from parabens and other chemicals.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Serbia?
- Which are the leading brands in Serbia?
- How are products distributed in Serbia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Serbia - Category analysis
KEY DATA FINDINGS
Increasing range of products supports value growth
Henkel holds on to lead, closely followed by L’Oréal
E-commerce registers highest value growth
Stable growth over forecast period
Increasing skinification of hair care
Players adopt a more sustainable positioning
Beauty and Personal Care in Serbia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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