PROSPECTS AND OPPORTUNITIES
Complex hair routines to ensure steady growth in hair care
Over the forecast period, it is expected that hair care will continue to witness steady growth in retail value terms, driven by the growing popularity of complex hair routines, rise in consumer awareness of proper hair care, trends like “hair-cycling”. There will be greater growth potential in value terms, as companies continue to launch new innovative products, which will stimulate sales of higher value products and boost overall value growth going forward.
Shift away from perms and relaxants will continue
While proper and complex hair care routines are becoming a focal point for Bulgarian consumers, products such as perms and relaxants and 2-in-1 products are anticipated to continue to fall out of favour with local consumers, especially among younger generations and those living in urban areas. Perms and relaxants have fallen out of fashion, as consumers generally prefer a much more natural hairstyle nowadays.
Players will build on refill packaging with wider sustainable focus
As in many other categories, sustainability is anticipated to be the main area for innovation and new product development in hair care. Refills offer better value-for-money to customers while being an eco-friendlier packaging option.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Bulgaria?
- Which are the leading brands in Bulgaria?
- How are products distributed in Bulgaria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Bulgaria - Category analysis
KEY DATA FINDINGS
More sophisticated hair care routines drive category growth
L'Oréal Bulgaria EOOD holds lead in hair care
Diverse product choice and promotions attracts consumers to health and personal care stores
Complex hair routines to ensure steady growth in hair care
Shift away from perms and relaxants will continue
Players will build on refill packaging with wider sustainable focus
Beauty and Personal Care in Bulgaria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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