PROSPECTS AND OPPORTUNITIES
Younger consumers key to growth
Hair care is expected to see growth in both value and volume terms in Nigeria over the forecast period. Improvement in the economy, particularly with greater stability in unit prices, is expected to drive demand for hair care.
Maturity and evolving trends to dampen growth of perms and relaxants
The largest category of hair care, perms and relaxants, has reached a fairly high level of maturity, having achieved widespread penetration, which will dampen growth over the forecast period. Rising interest in wigs, weave-ons, natural hair, and hair extensions is also limiting demand for these products.
Value-adding innovation expected
Increasing demand for added-value products that offer a variety of benefits, such as anti-breakage, hair growth, and hair repair, is expected to influence product innovation in hair care in the forecast period. In particular, with rising awareness of the benefits of natural products, companies are expected to continue focusing on products that have a greater degree of such ingredients, such as shea butter, coconut oil, and olive oil.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Nigeria - Category analysis
KEY DATA FINDINGS
Perms and relaxants remains dominant despite trend towards natural hair
Franemm Industries extends lead
Small local grocers remains dominant, but supermarkets and e-commerce gain share
Younger consumers key to growth
Maturity and evolving trends to dampen growth of perms and relaxants
Value-adding innovation expected
Beauty and Personal Care in Nigeria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!