PROSPECTS AND OPPORTUNITIES
Ubiquity of hair care will generate ongoing category growth
Hair care in Egypt is anticipated to register growth during the forecast period, driven by its integral role in everyday personal care routines. Styling agents will be the most dynamic subcategory.
Hair loss concerns will favour local brands in the years ahead
Hair loss is an increasing concern in Egypt, driven by factors such as heat styling, environmental pollution, and vitamin deficiencies. This is leading to increased demand for hair loss products.
Natural and sustainable trends set to continue apace as Egyptians embrace natural beauty
The focus on hair care has intensified, largely influenced by exposure to social media. Looking ahead, Egyptian men and women will increasingly prioritise healthy, shiny hair and a well-maintained scalp, striving for a polished, luxurious appearance.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Egypt - Category analysis
KEY DATA FINDINGS
Volume decline for hair care in 2024, but current value sales increase as prices soar
Unilever benefits from diverse portfolio of well-known, trusted brands
Hypermarkets represents the largest percentage of sales in 2024
Ubiquity of hair care will generate ongoing category growth
Hair loss concerns will favour local brands in the years ahead
Natural and sustainable trends set to continue apace as Egyptians embrace natural beauty
Beauty and Personal Care in Egypt - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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