PROSPECTS AND OPPORTUNITIES
Positive outlook for hair care
The Algerian hair care market is expected to continue experiencing positive volume growth over the forecast period, driven by increasing demand for healthy, lustrous, and manageable hair. Sales will also benefit from targeted marketing campaigns and the expansion of product portfolios across various price points.
Growth will be impacted by rising maturity and continued price sensitivity
Hair care in Algeria is expected to face numerous challenges over the forecast period, which will limit its potential for growth. Firstly, certain categories, such as standard shampoos and 2-in-1 products, are approaching maturity, with increasingly limited scope or expansion.
New launches will focus on natural and organic products
During the forecast period, Algeria’s hair care market is expected to witness ongoing innovation, particularly in the development of products offering value-added benefits. These will include enriched formulas infused with vitamins, plant-based oils, natural ingredients, and botanical extracts that cater to both functional needs and lifestyle preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Algeria?
- Which are the leading brands in Algeria?
- How are products distributed in Algeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Algeria - Category analysis
KEY DATA FINDINGS
Standard shampoos and 2-in-1 products remain most popular offerings
Laboratoires Venus maintains its competitive edge
E-commerce continues to gain traction
Positive outlook for hair care
Growth will be impacted by rising maturity and continued price sensitivity
New launches will focus on natural and organic products
Beauty and Personal Care in Algeria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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