PROSPECTS AND OPPORTUNITIES
Stable growth over forecast period
Hair care will register steady constant value and volume growth over the forecast period. In what is a mature product area, companies will keep consumers engaged by continually launching new formulas and updating packaging.
Illegal trade still an issue
Hair salons have witnessed considerable growth over the review period, with treatment such as Botox, keratin and protein being increasingly popular. However, the Tunisian Ministry of Health recently released a public statement to warn about the hair treatment products used in beauty salons, particularly keratin treatments.
Focus on a more natural positioning
Consumers are increasingly health conscious and there will be a focus on a more natural positioning. Consumers will be increasingly conscious of what ingredients are in hair care and will look for natural, organic ingredients, along with being sulphate- and paraben-free.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Tunisia?
- Which are the leading brands in Tunisia?
- How are products distributed in Tunisia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Tunisia - Category analysis
KEY DATA FINDINGS
Conditioners and treatments register highest value growth
SAH’s new company, Lilas Cosmetics, already gains significant foothold
Hypermarkets offer large range of local, mass brands
Stable growth over forecast period
Illegal trade still an issue
Focus on a more natural positioning
Beauty and Personal Care in Tunisia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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