Hair care will register steady constant value and volume growth over the forecast period. In what is a mature product area, companies will keep consumers engaged by continually launching new formulas and updating packaging.
Hair salons have witnessed considerable growth over the review period, with treatment such as Botox, keratin and protein being increasingly popular. However, the Tunisian Ministry of Health recently released a public statement to warn about the hair treatment products used in beauty salons, particularly keratin treatments.
Consumers are increasingly health conscious and there will be a focus on a more natural positioning. Consumers will be increasingly conscious of what ingredients are in hair care and will look for natural, organic ingredients, along with being sulphate- and paraben-free.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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