PROSPECTS AND OPPORTUNITIES
Consumers will increasingly look to replicate salon professional results at home
Sales of hair care products in Kazakhstan are expected to grow in both volume and constant value terms (at 2024 prices) over the forecast period. A key driver of this growth will be the increasing consumer preference for products formulated with natural and environmentally friendly ingredients and which are free from harsh chemical additives, as awareness around clean beauty continues to rise.
Consumer shift towards more sophisticated treatments
The forecast period will see a rising demand for products that restore and protect hair damaged by heat styling and chemical treatments. Formulations enriched with keratin, vitamins, and amino acids - designed to strengthen hair structure and prevent further damage - will gain popularity.
3-in-1 formulas and men’s products will gain momentum
Innovation will play a key role in shaping the hair care market, with increasing development of multifunctional products. These may include 3-in-1 formulas that combine shampoo, conditioner, and mask treatment - designed to cleanse, hydrate, and address specific concerns such as hair loss, dandruff, or heat protection in a single step.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Kazakhstan?
- Which are the leading brands in Kazakhstan?
- How are products distributed in Kazakhstan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Kazakhstan - Category analysis
KEY DATA FINDINGS
Hair colourants registers strongest performance
L’Oreal continues to hold sway
Grocery retailers remain popular, thanks to their convenience
Consumers will increasingly look to replicate salon professional results at home
Consumer shift towards more sophisticated treatments
3-in-1 formulas and men’s products will gain momentum
Beauty and Personal Care in Kazakhstan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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