PROSPECTS AND OPPORTUNITIES
Hair care will maintain positive sales, supported by ongoing innovations and new product developments
Hair care will maintain positive sales over the forecast period, thanks to baseline demand. The category will also benefit from innovations connected to the latest scientific research and new product developments.
Skinification set to become increasingly important in hair care
The trend of skinification in hair care is set to gain further relevance over the forecast period. Consumers will increasingly focus on products which provide scalp health benefits, as they understand the need to maintain a healthy scalp as a precondition for a healthy hair.
Natural and clean ingredients will become more in demand
Natural and clean ingredients will also become more in demand in hair care over the forecast period, as consumers seek products which are free from harsh chemicals, sulphates, and parabens. Natural and plant-based ingredients will continue to rise in popularity, and leading manufacturers will innovate and develop new products which meet these growing consumer demands.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Croatia?
- Which are the leading brands in Croatia?
- How are products distributed in Croatia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Croatia - Category analysis
KEY DATA FINDINGS
Ongoing innovations and new product launches drive sales
L'Oréal maintains its company lead thanks to the strength of its overall portfolio
Health and beauty specialist benefit from strong advertisements and promotions for hair care
Hair care will maintain positive sales, supported by ongoing innovations and new product developments
Skinification set to become increasingly important in hair care
Natural and clean ingredients will become more in demand
Beauty and Personal Care in Croatia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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