PROSPECTS AND OPPORTUNITIES
Salon-endorsed brands and comprehensive hair care solutions
Hair care in Japan is expected to see a low retail value CAGR at constant 2024 prices in the forecast period. Perms and relaxants is set to see the highest value growth, although due to its low base this is not anticipated to have a major impact on overall sales.
Introducing pre-shampoo and enhanced drying routines
Advancing into 2025, hair care is witnessing the emergence of innovative brands that are introducing new routines focusing on the periods before and after bathing — a time traditionally overlooked in hair care. With heightened awareness of hair health, brands are now proposing pre-shampoo products that are applied before the actual shampooing process to protect the hair cuticles and reduce the friction damage caused by washing and rinsing.
Integrating scalp and UV care into hair care products
In recent years, there has been growing awareness amongst consumers about the integral role of scalp health not only in enhancing hair volume and sheen, but also in mitigating signs of ageing, such as facial sagging. In addition, the efficacy of sun protection in skin care and anti-ageing regimens has become well-recognised.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Japan - Category analysis
KEY DATA FINDINGS
Specialised styling products gain favour
High-end mass hair care products gain momentum in health and personal care stores
New hair care products address colouring and damage trends
Salon-endorsed brands and comprehensive hair care solutions
Introducing pre-shampoo and enhanced drying routines
Integrating scalp and UV care into hair care products
Beauty and Personal Care in Japan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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