PROSPECTS AND OPPORTUNITIES
Styling agents to set the pace
Hair care will see continued growth throughout the forecast period, maintaining Brazil’s high consumption baseline. Although average gross income is 35% below the global mean (Economies and Consumers Annual Data, 2024), per-capita spend on hair care reached about USD28 in 2024 versus a global USD11, underscoring hair’s cultural importance as the frame of the face and a signal of hygiene and beauty.
Salon brands go greener as men show greater interest in hair care
Salon brand players are adapting with sustainability at the forefront. By late 2024, Kérastase introduced refillable 500ml shampoo packs in Brazil, with bottles and refills using 100% recycled plastic; refills reduce plastic by 82% versus two 250ml bottles.
Omnichannel strategies and international reach will shape the next phase for hair care in Brazil
Direct selling set to play a larger role in hair care in Brazil. In 2024, In 2024 Natura introduced the Tododia hair line for hydration, nutrition and repair, signalling the two largest direct sellers’ deeper push into hair.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Brazil - Category analysis
KEY DATA FINDINGS
Diversity fuels a styling surge
Mainstream players step up on ingredients
Distribution channels widen access and improve fulfilment speed
Styling agents to set the pace
Salon brands go greener as men show greater interest in hair care
Omnichannel strategies and international reach will shape the next phase for hair care in Brazil
Beauty and Personal Care in Brazil - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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