PROSPECTS AND OPPORTUNITIES
Styling agents set to be a growth highlight in hair care in the forecast period
According to data from the Demographic Census, released by the Brazilian Institute of Geography and Statistics (IBGE), the number of mixed-race individuals (pardos) in Brazil surpassed that of white individuals for the first time since 1872, when the census was first conducted. Between the censuses of 2010 and 2022, the white population decreased from 48% to 44%, no longer being the majority.
The growing influence of Latin America, and the potential to expand Brazil’s hair care expertise globally
With an anticipated surge in sales, hair care in Brazil is poised to maintain its global third place ranking within the category. Catering to the needs of a diverse population with various hair types, the Brazilian market has seen the improvement of products to meet different consumer demands.
Unlocking potential: The evolution of hair care trends through men’s hair transplants
Periodically, baldness becomes a trending topic on the internet, sparking discussions, memes, and even advertising campaigns. A recent promotion by the fast food chain Burger King gained traction on social media, particularly amongst younger demographics, offering free hamburgers to those experiencing hair loss.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Brazil - Category analysis
KEY DATA FINDINGS
Heat, sports, and ingredient-led beauty are key growth drivers for shampoos, and conditioners and treatments
Freedom in hair care fosters fertile ground for innovation and addressing specific needs
Retail e-commerce loses momentum against bricks-and-mortar outlets in 2023
Styling agents set to be a growth highlight in hair care in the forecast period
The growing influence of Latin America, and the potential to expand Brazil’s hair care expertise globally
Unlocking potential: The evolution of hair care trends through men’s hair transplants
Beauty and Personal Care in Brazil - Industry Overview
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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