PROSPECTS AND OPPORTUNITIES
Premiumisation set to remain a feature of hair care
Hair care is projected to continue reporting strong and steady growth in value terms (a constant 2024 prices) over the forecast period. This is expected to continue being supported by the premiumisation of hair care, especially within treatments and conditioners and standard shampoos.
Clean and ethical products likely to prove popular
The growing demand for natural and clean-label hair care will remain another one of the key value drivers over the forecast period. This trend spans across all segments, from mass brands sold in grocery retailers to premium options sold in hair salons and health and beauty specialists.
Hair care set to become more diversified as consumers become more demanding
Hair care is expected to become increasingly segmented as consumers demand more tailored, multi-step routines. Inspired by trends in skin care, this includes a growing appetite for category extensions such as hair serums, masks, oils, mists, and specialised shampoos like silver and scalp-focused formulas.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Sweden - Category analysis
KEY DATA FINDINGS
Premiumisation trend fuels strong growth in hair care
Competition becoming more fragmented
Distribution landscape evolving as more consumers turn to specialist products
Premiumisation set to remain a feature of hair care
Clean and ethical products likely to prove popular
Hair care set to become more diversified as consumers become more demanding
Beauty and Personal Care in Sweden - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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