PROSPECTS AND OPPORTUNITIES
Targeted treatments and access to premium products is set to drive strong growth
Sales of hair care are expected to rise in 2025 in current value terms, and during the forecast period, driven by evolving consumer needs, increased awareness around scalp and hair health, and ongoing innovation. Consumers will increasingly invest in targeted treatments such as hair loss solutions, medicated shampoos, and natural or botanical formulas.
Sustainability will be key to innovation, shaping new product developments
Over the forecast period, innovation will remain a key priority for brands in hair care, driving added value and enabling differentiation in an increasingly competitive landscape. Sustainability will be key to players launches and overarching brand strategy.
The rising trend of skin care ingredients in hair care products
While some consumers are looking for simpler and more natural formulas, other consumers are increasingly perceiving hair care not as a simple hygiene category but as a beauty product. These consumers are looking for more sophisticated formulas with more refined ingredients, as witnessed in skin care.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Portugal - Category analysis
KEY DATA FINDINGS
Innovations that offer functional benefits drive growth in hair care during 2024
L’Oréal Portugal retains its lead, while the brand Rituals records a strong performance
Supermarkets lead sales while variety stores record growth through offering affordable goods
Targeted treatments and access to premium products is set to drive strong growth
Sustainability will be key to innovation, shaping new product developments
The rising trend of skin care ingredients in hair care products
Beauty and Personal Care in Portugal - Industry Overview
Beauty and personal care in 2024: The big picture
Key trends in 2024
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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