PROSPECTS AND OPPORTUNITIES
Hair care expected to continue growing due to innovation and increasing demand
Hair care is projected to maintain its growth trajectory over the forecast period. Despite being a mature category, continuous innovation, increasing demand for premium and specialised products, and the expansion of new distribution channels will support its development.
Marketing investments will shape Hair care growth in the forecast period
Marketing investments in both digital and traditional media will be key drivers of hair care growth in Ecuador. Social media and influencer partnerships will continue to gain relevance, as brands such as Unilever’s Sedal having expanded their collaborations with local influencers such as Yilda Banchón and Naiza to maintain engagement with younger consumers.
Ingredient-led innovation as consumers become more knowledgeable
Ingredient-led beauty innovation will be a key strategy for brands looking to expand in the Ecuadorian hair care market. Consumers are increasingly drawn to formulations enriched with high-performance ingredients that offer visible benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Ecuador?
- Which are the leading brands in Ecuador?
- How are products distributed in Ecuador?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Ecuador - Category analysis
KEY DATA FINDINGS
Standard shampoos the largest category, while salon professional hair care leads growth
Unilever continues to lead hair care in Ecuador due to its strong distribution network and marketing investments
Blackouts affect traditional channel, while supermarkets stand strong
Hair care expected to continue growing due to innovation and increasing demand
Marketing investments will shape Hair care growth in the forecast period
Ingredient-led innovation as consumers become more knowledgeable
Beauty and Personal Care in Ecuador - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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