PROSPECTS AND OPPORTUNITIES
Hair care set to perform well in near future
An improved economic outlook with increasing consumer purchasing power is expected to positively impact hair care sales in the near future. Slovak consumers are anticipated to adopt specific hair care routines to maintain healthy scalp and hair, which should result in gradual improvement in retail volumes, while a greater willingness to spend is likely to drive premium hair care sales.
Clean beauty trend will become more entrenched within hair care
The clean beauty trend is poised to remain significant, with consumers increasingly favouring products that feature natural ingredients and are designed for specific hair types. This shift is likely to boost sales of hair care products that list clean ingredients and utilise sustainable packaging.
Low-cost stores and discounters face bright forecast period
The trend towards low-cost stores, which gained momentum during periods of high inflation, is expected to persist even as the economic situation in Slovakia gradually improves. This resilience is primarily driven by the success of Action - a discount drugstore chain that carries popular brands such as L’Oréal and Schwarzkopf alongside lesser-known options and private label products.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Slovakia?
- Which are the leading brands in Slovakia?
- How are products distributed in Slovakia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Slovakia - Category analysis
KEY DATA FINDINGS
Stabilised unit prices push up volume sales for hair care in 2024
Little change in competitive landscape dynamics
Rising competition between beauty specialists and e-commerce
Hair care set to perform well in near future
Clean beauty trend will become more entrenched within hair care
Low-cost stores and discounters face bright forecast period
Beauty and Personal Care in Slovakia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
APPENDIX
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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