PROSPECTS AND OPPORTUNITIES
Salon professional hair care set to show the fastest development
Hair care is projected to see current value growth pick up slightly in 2025, mainly due to unit price hikes imposed following the recent rise in VAT in Israel. Volume growth meanwhile looks set to be unchanged on 2024, as many consumers will continue to exercise greater caution in their spending decisions for some time due to the ongoing cost-of-living squeeze.
Premium brands expected to gain ground
The share of total hair care value sales represented by the premium segment is expected to increase throughout the forecast period. As cost-of-living pressures ease in tandem with falling inflation, many Israelis will be better able to afford higher-end products.
Demand for natural and molecular products will continue to rise
With health and environmental concerns increasingly shaping the choices of Israelis, products with a higher concentration of natural ingredients and fewer or no harsh chemicals should perform well across hair care over the forecast period. In particular, consumers are expected to show growing interest in varieties containing natural substances that have proven therapeutic benefits for hair, such as hyaluronic acid, salicylic acid and castor oil.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Israel?
- Which are the leading brands in Israel?
- How are products distributed in Israel?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Israel - Category analysis
KEY DATA FINDINGS
Overall demand remains stable as pricing pressures ease slightly
Procter & Gamble continues to lead hair care
Pharmacies still the top distribution channel
Salon professional hair care set to show the fastest development
Premium brands expected to gain ground
Demand for natural and molecular products will continue to rise
Beauty and Personal Care in Israel - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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