PROSPECTS AND OPPORTUNITIES
Economic recovery to support category growth
Lower inflation and improved economic conditions is expected to elevate purchasing power in the forecast period, thus supporting retail volume growth of processed meat, seafood and meat alternatives. The enduring popularity of this category, rooted in cultural tradition and offering an extensive array of products, from simple and affordable options to elaborate delicacies, will sustain demand.
Healthier lifestyles will drive demand for meat and seafood alternatives
The shift towards healthier and more sustainable lifestyles will fuel sales of meat and seafood substitutes in the upcoming period. Religious fasts will continue to drive a large proportion of sales, supplemented by the growing number of consumers adopting a daily vegan lifestyle.
Unpackaged chilled processed meat stands to perform well
Rising demand for unpackaged chilled processed meat, which is perceived as a natural and healthy choice, will add further growth to the category in the upcoming years. In addition to major players of both packaged and unpackaged processed meat and seafood, small producers serve consumers in more remote areas of the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Romania?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Romania?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Romania - Category analysis
KEY DATA FINDINGS
Consumers seek out cheaper options or cutback as retail prices rise
Chilled processed meat outperforms shelf-stable alternatives
Meat and seafood substitutes grow from a small base
Economic recovery to support category growth
Healthier lifestyles will drive demand for meat and seafood alternatives
Unpackaged chilled processed meat stands to perform well
Staple Foods in Romania - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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