Competitive Landscape
L'oréal Strengthens Leadership through Acquisition and Premium Focus
The landscape for hair care in the US remains highly concentrated, with leading manufacturers such as L'Oréal USA Inc, The Procter & Gamble Co (Pantene, Head & Shoulders), and Unilever Home & Personal Care USA (TRESemmé) collectively holding a substantial share of value sales. In 2025, L’Oréal increased its share to 23%, up from 20% in 2020, indicating a steady rise in concentration over the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in the US - Category analysis
Key Data Insights
Science-Backed Innovation Drives Us Hair Care Growth
Science-Backed Innovation Drives Us Hair Care Growth
Shakira and Nutrafol Expand Inclusivity and Life-Stage Focus through New Launches
Targeting Wellness and Sustainability for New Growth
Brands to Target Diverse Needs as Ageing Population Limits Volume Gains
Dermocosmetic Brands to Challenge Salon Leaders as Scalp Health Drives Innovation
L'oréal Strengthens Leadership through Acquisition and Premium Focus
Walmart, Target and Ulta Maintain Lead as E-Commerce Accelerates
Beyoncé and Sephora Partnerships Highlight New Growth Drivers
Beauty and Personal Care in the US - Industry Overview
Value-Driven Skin Care and the Rise of Tiktok Shop Reshape Us Beauty and Personal Care
Key Data Insights
Value-Driven Skin Care and the Rise of Tiktok Shop Reshape Us Beauty and Personal Care
Health-Focused Innovation and Elevated Mass Offerings
Olive Young and Sephora Expand K-Beauty Reach through Partnership
Longevity and Wellness Trends to Shape the Future of Us Beauty and Personal Care
Korean Colour Cosmetics and Hybrid Sunscreen to Expand Reach through Mass Retail
At-Home Devices and Personalisation Set to Drive New Business Models and Partnerships
L’Oréal Accelerates Leadership through Acquisitions and Prestige Expansion
Church & Dwight and Elf Beauty Expand with High-Impact Acquisitions
The Shift Towards E-Commerce and Digital-First Strategies
Olive Young’S Partnership Accelerates K-Beauty’S Reach through Sephora
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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