Competitive Landscape
L'oréal Sa Leads through Diverse Portfolios and Innovation
Hair care in France remains moderately concentrated, with L'Oréal SA firmly holding the leading position, maintaining a 22% retail sales value share in 2025. This leadership is supported by L’Oréal’s extensive portfolio spanning multiple brands, including L’Oréal Paris, Kérastase, L’Oréal Professionnel and Garnier, which collectively address a wide spectrum of consumer needs from mass to premium segments.
L'oréal Sa’S Acquisition of Color Wow and Premium Launches Drive Market Expansion
In 2025, L'Oréal’s acquisition of Color Wow marks a significant strategic move, enhancing its portfolio with specialised hair care products targeting frizz control and textured hair needs. This acquisition is expected to strengthen L'Oréal’s appeal among consumers seeking inclusive and diverse hair solutions, potentially accelerating growth in premium and niche segments.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in France?
- Which are the leading brands in France?
- How are products distributed in France?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in France - Category analysis
Key Data Insights
Steady Growth Driven by Premium Innovation and Evolving Consumer Behaviour
Steady Growth Driven by Premium Innovation and Evolving Consumer Behaviour
Salon Professional Hair Care Leads Value Growth as Mass Segment Faces Challenges
French Brands Harness Personalisation and Natural Ingredients to Capture Evolving Demand
Steady Value Growth Supported by Evolving Consumer Preferences and Economic Fundamentals
Salon Professional Hair Care Leads Growth
Personalisation and Natural Ingredients Reshape Product Innovation and Consumer Loyalty
L'oréal Sa Leads through Diverse Portfolios and Innovation
L'oréal Sa’S Acquisition of Color Wow and Premium Launches Drive Market Expansion
Grocery Retailers Remain Dominant While Specialist Channels Capture Growth
Retail E-Commerce Accelerates Growth with Niche and Specialised Hair Care Products
Beauty and Personal Care in France - Industry Overview
Steady Value Growth Despite Slower Volume Expansion Amid Evolving Consumer Behaviour
Key Data Insights
Steady Value Growth Despite Slower Volume Expansion Amid Evolving Consumer Behaviour
Skin Care Leads Value Sales While Premium Sun Care and Fragrances Accelerate Growth
L’Oréal Drives Sustainability and Clean Beauty Mainstreaming with Refill Initiatives
Premiumisation Specialised Products Drive Steady Growth to 2030
Technology and Longevity Reshape Consumer Engagement and Product Offerings
Brands Embrace Clean Ingredients and Sustainability to Meet Evolving Consumer Demands
Leading Manufacturers Strengthen Positions Amid Gradual Market Consolidation
Major Acquisition and Emerging Natural Brands Reshape Competitive Dynamics
Beauty Specialists Lead as Specialised Retail Expands and Grocery Declines
E-Commerce Growth Accelerates with Convenience and Social Media Driving Sales
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!