Competitive Landscape
Leading Companies Consolidate Lead Amid Evolving Market Shares
The hair care landscape in Morocco remained moderately concentrated in 2025, with L’Oréal Maroc commanding a 31% share of retail sales, reflecting a steady increase from 25% in 2020. Procter & Gamble Maroc SA followed as the second-largest player with a 17% share, also growing from 14% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Morocco - Category analysis
Key Data Insights
Moroccan Consumers Drive Steady Growth Amid Economic Resilience
Moroccan Consumers Drive Steady Growth Amid Economic Resilience
Salon Professional Hair Care Captures Market Share with Premium Offerings
Brands Leverage Scientific Claims and Skincare Ingredients to Boost Appeal
Manufacturers to Target Local Needs with Value-Added Products to Sustain Growth
Salon Professional Hair Care and Shampoos to Gain Share with Premium, Targeted Solutions
Leading Companies Consolidate Lead Amid Evolving Market Shares
Small Local Grocers Maintain Dominance Amid Supermarket and Discounter Growth
Beauty and Personal Care in Morocco - Industry Overview
Moroccan Consumers Focus on Beauty with Health and Skin-Focused Formulations
Key Data Insights
Moroccan Consumers Focus on Beauty with Health and Skin-Focused Formulations
Skin Care Leads Value Growth as Dermocosmetics Trends Accelerate
Brands Embracing Clean Science and Longevity Meet Evolving Consumer Needs
Consumers to Drive Shift to Treatment-Focused Products with Price Sensitivity
Skin Care to Lead with Premium and Natural Ingredient Demand Surging
Brands to Continue Adopting Natural Ingredients to Capture Evolving Demand
L’Oréal Maroc and Procter & Gamble Reinforce Leadership through Broad Portfolios and Distribution
Health and Beauty Specialists Lead Sales through
Retail E-Commerce Remains Steady Driven by Digitalisation and Social Media Influence
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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