COMPETITIVE LANDSCAPE
CHI Ltd is the leading company in 2025 in juice
CHI Ltd retained its leading position in Nigerian juice in 2025, anchored by the strong equity and extensive portfolio of its Chi brand. As one of the earliest local players to invest seriously in the juice category, CHI benefitted from first mover advantage, establishing itself as a reference point for quality packaged juice across reconstituted one hundred percent juice and nectars, supported by a wide range of flavours, sub-brands, and pack sizes.
Coca-Cola Nigeria is the most dynamic company overall in 2025
Coca-Cola Nigeria Ltd emerged as one of the most dynamic players in juice in 2025 thanks to the improved performance of its Five Alive brand, which rebounded after a period of pressure in 2024. Despite the challenging economic context, Five Alive retains strong recognition and a reputation for quality among middle- and upper-income consumers, who continued to associate the brand with reliable taste, consistent quality, and the reassurance that comes from Coca-Cola’s established presence in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Nigeria?
- To what extent are health considerations impacting consumption of Juice in Nigeria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Nigeria?
- Which are the leading brands in Juice in Nigeria?
- What potential exists for multinational or domestic soft drinks companies to expand in Nigeria?
- How are products distributed in Juice in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Nigeria - Category analysis
KEY DATA FINDINGS
Juice stabilises in 2025 as consumers adapt to high prices and prioritise occasional, affordable consumption
Retail volume sales of juice increase in 2025 as consumers downtrade to smaller packs and more affordable brands
Juice drinks are the most dynamic category in 2025 as the most affordable, child-focused option
Retail volume sales of juice are expected to rise over the forecast period as incomes recover and the child population expands
Local sourcing, new formats, and niche segments shape innovation and technological progress
Health and wellness trends encourage premium, locally sourced juice propositions
CHI Ltd is the leading company in 2025 in juice
Coca-Cola Nigeria is the most dynamic company overall in 2025
Small local grocers are the leading distribution channel within juice in 2025
Supermarkets are the most dynamic distribution channel in 2025, supported by e-commerce and growing out-of-home occasions
Soft Drinks in Nigeria - Industry Overview
Soft drinks stabilise as inflation moderates but affordability continues to define consumer behaviour
KEY DATA FINDINGS
Affordability pressures reshape consumption but functional needs continue to influence category preference
Manufacturers prioritise pack-size optimisation and distribution reach over high-risk innovation
Distribution-led competition intensifies as companies target underserved markets
Retail volume sales of soft drinks are set to rise over the forecast period
Improving macroeconomic stability will stimulate innovation and expand category breadth
Digitalisation will transform distribution efficiency and deepen reach into fragmented retail
Coca-Cola Nigeria remains the leading company in 2025 due to strong brand equity and widespread distribution
Regional value brands drive dynamism through aggressive pricing and expanded market reach
Small local grocers remain the leading distribution channel for soft drinks in 2025
Supermarkets emerge as the most dynamic channel despite economic constraints
FOODSERVICE VS RETAIL SPLIT
Fountain sales in Nigeria
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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