COMPETITIVE LANDSCAPE
Vivaks holds on to tight lead
Local company Vivaks continues to hold on to a tight lead. Its success is supported by the widespread presence of its Viva brand.
Fruvita gains most volume share
Serbian company Fruvita gains most volume share in 2025. It only launched in North Macedonia in 2023, but its brand Fruvita is growing in popularity.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in North Macedonia?
- To what extent are health considerations impacting consumption of Juice in North Macedonia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in North Macedonia?
- Which are the leading brands in Juice in North Macedonia?
- What potential exists for multinational or domestic soft drinks companies to expand in North Macedonia?
- How are products distributed in Juice in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in North Macedonia - Category analysis
KEY DATA FINDINGS
Increasing premiumisation
Modest volume growth in 2025
100% juice gains most volume share
Continuing moderate growth
Continuing innovation, with local origin also being a key USP
Focus on value-added benefits
Vivaks holds on to tight lead
Fruvita gains most volume share
Small local grocers continue to dominate, though retail e-commerce makes most gains
Volume sales sizeable through foodservice
Soft Drinks in North Macedonia - Industry Overview
A shift to heathier soft drinks
KEY DATA FINDINGS
Muted picture in 2025
Continuing price sensitivity
Health and wellness claims enter the mainstream
Muted outlook over forecast period
Opportunities to add value
Both winners and losers
Fruvita gains most volume share
Small local grocers continue to dominate distribution
Retail e-commerce gains most value share
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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