COMPETITIVE LANDSCAPE
Tymbark-Maspex Romania strengthens its leadership through innovation, portfolio depth and youth-oriented marketing
Tymbark-Maspex Romania SRL remained the leading company in juice in 2025, supported by an extensive and well-segmented portfolio that caters to diverse consumer needs and price points. Brands such as Tymbark, Tedi and Ciao benefit from strong nationwide recognition, consistent marketing investment and broad availability across modern and traditional retail channels.
Rauch Romania accelerates growth through strong value positioning and expanding category presence
Rauch Romania SRL was the most dynamic company overall in 2025, driven by the strengthening performance of its Bravo and Happy Day ranges. These lines appeal to consumers seeking a balance between quality and affordability and have gained broader distribution across leading retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Romania?
- To what extent are health considerations impacting consumption of Juice in Romania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Romania?
- Which are the leading brands in Juice in Romania?
- What potential exists for multinational or domestic soft drinks companies to expand in Romania?
- How are products distributed in Juice in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Romania - Category analysis
KEY DATA FINDINGS
Juice benefits from health-driven substitution, value strategies and innovation despite economic headwinds
Health positioning and aggressive discounting underpin growth in a strained economic climate
Not-from-concentrate juices gain momentum as consumers increasingly favour natural and functional options
Juice set to expand as health and wellness trends strengthen and sugar taxation reshapes category dynamics
The competitive landscape will intensify as local and digital-first players expand through innovation and agile distribution
Sustainability and eco-friendly manufacturing will shape future product and operational strategies
Tymbark-Maspex Romania strengthens its leadership through innovation, portfolio depth and youth-oriented marketing
Rauch Romania accelerates growth through strong value positioning and expanding category presence
Hypermarkets retain category leadership through strong assortments, value formats and in-store innovation
E-commerce gains relevance as direct-to-consumer brands and omnichannel retailers strengthen their digital capabilities
Soft Drinks in Romania - Industry Overview
Soft drinks performance shaped by affordability pressures and shifting lifestyle preferences
KEY DATA FINDINGS
Health-aligned beverages outperform as consumers reassess value and functionality
Deposit-Return System reshapes packaging dynamics and encourages operational efficiencies
Soft drinks demand set to rise gradually despite economic constraints
E-commerce acceleration driven by convenience, automation and omnichannel expansion
Technological investment to strengthen domestic production and supply chain resilience
Coca-Cola HBC Romania maintains leadership through scale, visibility and operational investment
Emerging beverage brands gain momentum as they diversify portfolios and leverage lifestyle trends
Hypermarkets consolidate leadership through scale, assortment and value-led strategies
E-commerce emerges as the fastest-growing channel as omnichannel players scale logistics
FOODSERVICE VS RETAIL SPLIT
Fountain sales in Romania
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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