COMPETITIVE LANDSCAPE
Nestlé Foods Kenya leads thanks to its longstanding presence
Nestlé Foods Kenya Ltd maintained its leadership of other hot drinks in 2025 due to the popularity of its malt-based Milo brand and its long-term commitment to investing in hot drinks production. The company’s success has also been supported by its responsiveness to consumer needs, including the introduction of affordable packaging options, as well as initiatives promoting rural development and sustainable practices.
Cadbury Kenya offers a wide range of hot drink options tailored to diverse consumer preferences
Cadbury Kenya Ltd ranked second in other hot drinks in 2025. The company offers a wide range of hot drink options tailored to diverse consumer preferences, including Cadbury 3-in-1 Hot Chocolate Drink, a convenient powder with sugar and creamer, and Cadbury Drinking Chocolate Powder, a more traditional option that is combined with hot milk for an authentic chocolate experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Kenya?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Kenya?
- What are the traditional preferences in Other Hot Drinks in Kenya? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Kenya?
- Which are the leading brands in Other Hot Drinks in Kenya?
- How are products distributed in Other Hot Drinks in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Kenya - Category analysis
KEY DATA FINDINGS
Other hot drinks continue their upward trajectory
Health and wellness trend and innovation drive growth of malt-based drinks
Convenient chocolate-based flavoured powder drinks
Promising outlook for other hot drinks
Technological advances in production process
Health and wellness and sustainability: growing complementary trends
Nestlé Foods Kenya leads thanks to its longstanding presence
Cadbury Kenya offers a wide range of hot drink options tailored to diverse consumer preferences
Supermarkets attract consumers with frequent price promotions
Convenient e-commerce is the most dynamic distribution channel
Hot Drinks in Kenya - Industry Overview
Tea remains Kenya’s most popular hot drink
KEY DATA FINDINGS
Population growth and urbanisation underpin rising demand for hot drinks
Downtrading amid rising price sensitivity
New products shape market expansion
Growth fuelled by rising disposable incomes, urbanisation and population growth
Enhanced product visibility and availability via e-commerce and modernisation of the retail landscape
Promotion of green value chains and regenerative agriculture
Kenya Tea Packers maintains its leading position in 2025
Smaller players gaining traction with innovative products and aggressive marketing strategies
Consumers value the pricing and convenience of supermarkets
Growing number of e-commerce platforms drives online sales
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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