COMPETITIVE LANDSCAPE
Charoen Pokphand Enterprise maintains its lead thanks to strong lead in chilled processed poultry
Charoen Pokphand Enterprise (Twn) Co Ltd leads processed meat, seafood, and alternatives to meat with its CP brand, being the only name to hold a double-digit share. The player’s success comes from CP’s leading place in processed meat, notably so in chilled processed poultry where it holds a 78% brand share, alongside leading frozen processed poultry.
Jane Jane brand benefits from its offer of processed, ready-to-eat seafood snacks
Meanwhile, Shin Ho Shing Ocean Enterprises Co saw the strongest company growth in 2025, thanks to its Jane Jane brand in frozen processed seafood. However, this trajectory is growing from a low base, as the player holds a fragmented share.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Taiwan?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Taiwan?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Taiwan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Taiwan - Category analysis
KEY DATA FINDINGS
Processed meat, seafood, and alternatives to meat returns to positive volume growth
Foodservice-retail split seen reflected in sales of processed meat, seafood, and alternatives to meat
Health and wellness trends influence consumer preferences in meat, seafood, and alternatives to meat
Vegetarian offerings have gained momentum with innovative product launches
More diversified products expected over the forecast period
Vegetarian restaurants continue to plant-based food culture in Taiwan
Continuous expansion in e-commerce is important to boost sales for independent brands in Taiwan
Charoen Pokphand Enterprise maintains its lead thanks to strong lead in chilled processed poultry
Jane Jane brand benefits from its offer of processed, ready-to-eat seafood snacks
Supermarkets remains key channel for sales, while online players are more active with marketing
Rise of vending supports dynamic growth in other non-grocery retailers
Staple Foods in Taiwan - Industry Overview
Stable demand for staple foods supports a positive performance
KEY DATA FINDINGS
Post-pandemic foodservice-retail split shaped by evolving consumer preferences and targeted on-trade offerings
Specialised occasion consumption, social media marketing, and health and wellness trends drive sales
Manufacturers offer a growing range of smaller pack sizes
Ongoing flat-positive volume growth supported by baseline demand, while a focus on locality will continue
Innovations to focus on new flavours, cross-category collaborations, and healthier options
Retail e-commerce to develop further in line with online marketing strategies
Staple foods is an overall fragmented category, with strong competitive innovation
Calbee Taipei Co benefits from success of Frugra brand in breakfast cereals
Distribution channels adapt to meet evolving consumer demands
Retail e-commerce sees strongest growth, aligned with omnichannel strategies and influencer marketing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
-
-
- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
-
- Chilled Processed Red Meat
- Chilled Processed Poultry
-
- Frozen Processed Red Meat
- Frozen Processed Poultry
-
-
- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
-
- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!