COMPETITIVE LANDSCAPE
SOTICAM holds on to tight lead
SOTICAM holds on to tight lead. It also benefits from the misfortune of second placed Société de Fabrication des Vins du Cameroun, whose factory in Yaoundé burnt down in 2024.
Ngouchet Group gains most volume share
Local distributor, Ngouchet Group, gains most volume share in 2025. It lies in third position, behind SOTICAM and Société de Fabrication des Vins du Cameroun.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Cameroon?
- To what extent are health considerations impacting consumption of Juice in Cameroon?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Cameroon?
- Which are the leading brands in Juice in Cameroon?
- What potential exists for multinational or domestic soft drinks companies to expand in Cameroon?
- How are products distributed in Juice in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Cameroon - Category analysis
KEY DATA FINDINGS
Juice drinks (up to 24% juice) continues to account for most volume sales
Price increases dampen volume growth
Juice drinks (up to 24% juice) register highest volume growth
Juice will register moderate volume growth over forecast period
Potential for large-scale production of not from concentrate 100% juice
Players need to address price sensitivity
SOTICAM holds on to tight lead
Ngouchet Group gains most volume share
Supermarkets continue to dominate retail channels
Foodservice also a sizeable channel
Soft Drinks in Cameroon - Industry Overview
Positive performance in 2025
KEY DATA FINDINGS
Lingering inflation keeps consumers price sensitive
Health concerns accelerate substitution away from traditional sugar-heavy formats
Healthy outlook, with energy drinks and bottled water driving growth
Multinationals push sustainability up the agenda
Growing focus on functional drinks
Source du Pays holds on to commanding lead
SABC prioritises local sourcing
Small local grocers continue to dominate
Supermarkets register highest value growth
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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