COMPETITIVE LANDSCAPE
Marwin Brands maintains its leading place over close competitor Ricomel Beverages
Marwin Brands OOO retained its leading company place in 2025 in juice, albeit with second-placed Ricomel Beverages LLC hot on its heels. Marwin offers the leading brand Dena, while Ricomel offers close competitor Dinay, with both brands active with new flavour innovations.
Ricomel gains on Marwin thanks to expanding its Dinay brand
Family Group SP OOO saw the strongest company growth in 2025, with its elRio brand. Ricomel Beverages also grew its share, gaining on the leading Marwin brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Uzbekistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Juice in Uzbekistan?
- To what extent are health considerations impacting consumption of Juice in Uzbekistan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Uzbekistan?
- Which are the leading brands in Juice in Uzbekistan?
- What potential exists for multinational or domestic soft drinks companies to expand in Uzbekistan?
- How are products distributed in Juice in Uzbekistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Juice in Uzbekistan - Category analysis
KEY DATA FINDINGS
Juice enjoys positive sales, despite being a somewhat seasonal product
Juice continues to compete with freshly-squeezed options made at home
Juice drinks benefit from affordable pricing and a wide flavour variety
Modest growth expected for juice, driven by affordable juice drinks
Flavour developments will remain a key driver of growth — particularly in juice drinks
New tax regulations set to impact juice with a high sugar content
Marwin Brands maintains its leading place over close competitor Ricomel Beverages
Ricomel gains on Marwin thanks to expanding its Dinay brand
Small local grocers maintains largest channel lead, despite competition from the ongoing expansion of large retailers
Convenience stores and e-commerce show strong growth from low bases
Soft Drinks in Uzbekistan - Industry Overview
Healthy sales overall for soft drinks, as the category rebounds
KEY DATA FINDINGS
Flavour and packaging innovations are key growth drivers in soft drinks
RTD tea benefits from new flavour launches, with Coca-Cola’s Fuse Tea leading the way
The rise of other non-cola carbonates is supported by new flavour innovations
Ongoing positive sales for soft drinks, supported by economic stabilisation and shifting lifestyle trends
Company activity and product innovation will remain central to the performance of soft drinks
Reduced-sugar variants and underdeveloped categories expected to remain niche
Coca-Cola maintains leading place thanks to strong brand portfolio and frequent innovations
Lomisi benefits from increased imports of Natakhtari, while Coca-Cola sees a rebound in growth
Acqua Life Bottlers active in new flavour developments in carbonates
Small local grocers continue to play a crucial role to sales
Convenience stores and e-commerce show strong growth from low bases
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Juice
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Juice research and analysis database.
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