PROSPECTS AND OPPORTUNITIES
Steady growth underpinned by sustainability and comfort
Value sales of menstrual care are expected to increase at a steady pace over the forecast period. Slim/thin/ultra-thin towels without wings are anticipated to be the most dynamic category, reflecting growing demand for discreet, lightweight, and comfortable products.
Sustainability and reusable products to reshape the competitive landscape
Swiss consumers are expected to continue prioritising sustainability in their menstrual care choices. Reusable menstrual products, including menstrual cups, underwear, and biodegradable pads, are likely to increase in popularity.
Technology-driven innovation to personalise care
Innovation will remain central to market development, particularly in the premium segment. The introduction of technology-integrated products – such as smart menstrual devices with health-tracking capabilities – may gain traction among tech-savvy, health-conscious consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Switzerland?
- Which are the leading brands in Menstrual Care in Switzerland?
- How are products distributed in Menstrual Care in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Switzerland - Category analysis
KEY DATA FINDINGS
Consumer demand rises for premium and sustainable solutions
Established players consolidate leadership while challengers gain ground
Supermarkets dominate, while e-commerce gains traction
Steady growth underpinned by sustainability and comfort
Sustainability and reusable products to reshape the competitive landscape
Technology-driven innovation to personalise care
Tissue and Hygiene in Switzerland - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!