COMPETITIVE LANDSCAPE
Žito doo maintains its lead with 1001 Cvet
Žito doo was the leading tea company in Slovakia by value in 2025, driven by its flagship 1001 Cvet brand. Originally produced by Podravka, a company with over 50 years of regional experience, 1001 Cvet is known for its high-quality natural ingredients.
Small players drive dynamism in tea
Given the growing diversification of tea in Slovenia, small players (listed under “others”) collectively showed the greatest dynamism in 2025. Among individual companies, Žito doo was the most dynamic.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Slovenia?
- To what extent are health considerations impacting consumption of Tea in Slovenia?
- What are the traditional preferences in Tea in Slovenia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Slovenia?
- Which are the leading brands in Tea in Slovenia?
- How are products distributed in Tea in Slovenia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Slovenia - Category analysis
KEY DATA FINDINGS
Functional and premium teas drive growth
Tea continues to benefit from health and wellness trends
Fruit/herbal tea drives growth
Tea to maintain positive trajectory
Technological innovations will support growth
Cold brew and nitro tea innovations to support category expansion
Žito doo maintains its lead with 1001 Cvet
Small players drive dynamism in tea
Hypermarkets lead sales
Retail e-commerce leads growth
Hot Drinks in Slovenia - Industry Overview
Moderate growth in 22025, as inflationary pressures
KEY DATA FINDINGS
Premiumisation trend sustains value growth
Persistently high prices frustrate local consumers
Health and sustainability shape consumer choices
Continued growth expected, supported by premiumisation
Competitive landscape will remain stable
Retail e-commerce will approach maturity
Atlantic Trade doo leads sales
Private label gains traction
Modern grocery channels lead hot drinks distribution
Retail e-commerce drives growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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