Competitive Landscape
Gandour Leverages Local Production to Capture Share From Mars
Gum is increasingly concentrated, with MO Gandour & Sons consolidating its lead through 2026. Over the period, Gandour has gained share from global players, such as Mondelez International Inc (Trident) and Mars Inc (Airwaves), as its ability to maintain stable, Lebanese pound-denominated pricing has become a decisive advantage.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Lebanon?
- Which are the leading brands in Gum in Lebanon?
- How are products distributed in Gum in Lebanon?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lebanon?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Lebanon - Category analysis
Key Data Insights
Gum Summary
Value Sales of Gum Climb, While Volume Sales Decline
Intensification of Affordability Erodes Global Brands' Share
Brands to Drive Shift to Oral Health Solutions
Local Brands Win with Micro-Packs and Impulse Formats
Gandour Leverages Local Production to Capture Share From Mars
Dekkenehs Defend Leadership as Hypermarkets Convert Gum Buyers
Online Grocery Apps Fail to Overcome Impulse and Price Barriers
Snacks in Lebanon - Industry Overview
2026 Developments
Key Data Insights
Snacks Display Robust Growth Despite Challenging Conditions
Bulk Family Packs Redefine Snacking Habits
Affordability the Primary Influencer of Consumer Choice
Local Manufacturers Perfect Value Engineering to Capture Share
Family Pack Formats Reshape Retail Logistics and Consumer Habits
Affordable Wellness Unlocks New Growth in Functional Snacking
Top Local Players Leverage Price Engineering to Displace Imports
Traditional Grocers Drive Bulk Buying as Consumers Hunt for Value
E-Commerce Expands with Bundled Formats
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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