COMPETITIVE LANDSCAPE
Ayven Trade and Ahmad Tea remain in close competition with their value-driven brands
Ayven Trade OOO maintained its top place in tea in 2025, albeit with only a marginal lead on second-placed company Ahmad Tea Ltd. In brand terms, however, Ahmad Tea takes top place, with Ayven Trade’s Greenfield in third overall brand place.
Mai Kompanya benefits from growing popularity of its trendy Curtis brand
Mai Kompanya OOO, meanwhile, was the most dynamic company overall in 2025, despite only holding a marginal overall share, thus this trajectory is growing from a low base. The player offers the Curtis brand, which offers a wide range of flavours, gift collections, and functional options.
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Overview:
Understand the latest market trends and future growth opportunities for the Tea industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tea in Uzbekistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tea in Uzbekistan?
- To what extent are health considerations impacting consumption of Tea in Uzbekistan?
- What are the traditional preferences in Tea in Uzbekistan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Uzbekistan?
- Which are the leading brands in Tea in Uzbekistan?
- How are products distributed in Tea in Uzbekistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
- Where is future growth expected to be most dynamic?
Tea in Uzbekistan - Category analysis
KEY DATA FINDINGS
Sales of tea supported by traditional popularity and stable baseline demand
Green tea remains the most consumed type of tea
Fruit/herbal tea benefits from health and wellness trends
Stable growth will continue for tea, supported by baseline demand
Larger pack sizes of tea expected to become more popular, in part driven by the ongoing expansion of foodservice
Fruit/herbal tea will remain dynamic, driven by flavour varieties and functionality
Ayven Trade and Ahmad Tea remain in close competition with their value-driven brands
Mai Kompanya benefits from growing popularity of its trendy Curtis brand
Small local grocers maintains largest channel lead, despite competition from the ongoing expansion of large retailers
Convenience stores and e-commerce show strong growth from low bases
Hot Drinks in Uzbekistan - Industry Overview
Healthy value growth supported by high prices, with low and stable volume supported by baseline demand
KEY DATA FINDINGS
Coffee consumption expands thanks to rising café and coffee culture
Green tea remains the most consumed and fruit/herbal tea benefits from health and wellness trends
Chocolate-based flavoured powder drinks remain popular
Stable sales expected to continue for hot drinks over the forecast period
Coffee sales will maintain momentum, thanks to ongoing rise of coffee culture
Competitive status quo not expected to change
Millenium Distribution maintains its overall leading place thanks to portfolio of popular brands
Kofe Plius enjoys significant company growth thanks to its MakBush brand benefitting from the expansion of coffee culture
Small local grocers maintains largest channel lead, despite competition from the ongoing expansion of large retailers
Convenience stores and e-commerce show strong growth from low bases
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Tea
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tea research and analysis database.
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