Competitive Landscape
Softys and Ladysoft Outpace Rivals as Value Shapes Purchasing
Menstrual care in Argentina in 2025 is characterised by a concentrated competitive landscape, although there has been a gradual trend towards a redistribution of the leading players' shares over the last five years. Johnson & Johnson de Argentina SAC maintains its position as the leading player with a retail value share of 26%, although its share has declined steadily from 32% in 2020.
Newsan's Acquisition of Always Signals Brand Ownership Shifts
In July 2024, Newsan SA, a local manufacturer, importer and distributor of consumer electronics and appliances, acquired several brands from Procter & Gamble Interamericas Inc’s portfolio, including Always, which operates in menstrual care. This transaction represents a notable change in brand ownership and has the potential to reshape competitive dynamics in the period ahead.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Argentina?
- Which are the leading brands in Menstrual Care in Argentina?
- How are products distributed in Menstrual Care in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Argentina - Category analysis
Key Data Insights
Innovation and Premiumisation Support a Rebound in Sales
Innovation and Premiumisation Support a Rebound in Sales
Leading Brands Focus on Market Segmentation to Drive Sales
Carrefour and Jumbo Set to Drive Private Label Expansion
Social Media Expected to Accelerate Retail E-Commerce in Argentina
Softys and Ladysoft Outpace Rivals as Value Shapes Purchasing
Newsan's Acquisition of Always Signals Brand Ownership Shifts
Hypermarkets Lose Ground in the Short Term, as Small Local Grocers Gain Share
Retail E-Commerce Grows with Social Media Influence but Remains a Secondary Channel
Tissue and Hygiene in Argentina - Industry Overview
Premiumisation Remains a Key Trend as Consumers Prioritise Comfort
Key Data Insights
Premiumisation Remains a Key Trend as Consumers Prioritise Comfort
Clean Wellness and Segmentation Drive Category Growth
Declining Birth Rates Are Expected to Have Negative Effect on Nappies/Diapers/Pants
Hypermarkets Expected to Win Back Consumers with Promotions and Engaging Shopping Experiences
Softys and Kimberly-Clark Strengthen Lead as Innovation Offsets Private Label Losses
Hypermarkets Expand Reach as Price Controls End and Shoppers Seek Variety
E-Commerce Gains Momentum as Older Shoppers Adapt and Platforms Improve
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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